Stop Asking for Feedback!!! Gathering feedback could be incredibly simple, but too many companies complicate it through 360 surveys, competency / skill matrixes, and fancy reports. On top of that research has proven that traditional feedback questions are biased and unreliable. That doesn’t mean that gathering feedback from your colleagues is bad. In this month’s Caveman in a Suit article, I dig into the right way to ask for feedback. Spoiler Alert… the trick is to make the feedback more subjective.