Free is NEVER Free

Free is never free: Imagine you walk into a store, and a workers approachs you. They say “Congratulations, we are doing a special promotion and you won. You can either choose a free $10 gift certificate, or you can spend $7 right now and receive a $20 gift certificate.” As you read this scenario, what... Continue Reading →

Misreading the Tea Leaves

Misreading the Tea Leaves: Editor’s Note – This article follows a simple format. The first section is about a fictional company Smart Kitchen and Cindy their CHRO. This story helps us present real-life situations where biased decision making occurs. After we introduce a concept through Cindy and her colleagues, we will present the science behind... Continue Reading →

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